After their last video “Sex” (which was in color *gasp*), The 1975 got bombarded with comments saying that they were conforming and turning into a band that only does what the record label wants them to do. So obviously them being the kind of band that they are, they turned these comments into inspiration for their new video, “Girls”.
“When we released our last video (Sex), people really reacted to the fact that it was in colour. There was a lot of conjecture and talk surrounding it – due to the fact that it was an unexpected stylistic change. It was brought to our attention that certain people thought we were ‘conforming to a record companies wishes’ along with other expected and unexpected clichés. Obviously this couldn’t be further from the truth, we are lucky enough to be surrounded by a group of individuals whose mantra centers on facilitating our creative wishes, we found the whole idea of us being told what to do fascinating. The story of the band who suffer at the hands of a record label shortly after a delirious rise is a tale as old as time. So we kinda wanted to make a tongue in cheek video about it. Twinned with our love of 80’s pop, its innocence, grandiosity and conceptual ideas in music videos – we wanted to make a video about a record label’s attempt at enforced conformity. We got our mate Adam down to a studio in Los Angeles at the start of our USA tour, got 4 models and made a video about us not wanting to make a video.” Matthew Healy – The 1975